Volkswagen Middle East focuses on after sales

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Selling a car is easy, but maintaining top class ownership experience is something that Volkswagen Middle East takes quite seriously. For the past few years VW has been hosting its annual after sales conference to discuss with retail partners and service managers its future business strategies in the presence of key representatives from Volkswagen HQ. Michael Horn, executive director and head of Volkswagen after sales worldwide was flown in for the meet and he also visited the 10,000sqm Middle East Parts Centre, located in Jebel Ali Free Zone. Volkswagen has also introduced its Service Excellence initiative, which offers customers increased benefits in after sales care. Andreas Boethfuehr, After Sales Director Volkswagen Middle East commented: “The annual After Sales Conference is an important platform to ensure Volkswagen continuously strives to improve service standards throughout the Middle East.”