RSS
Tools
Jul 31
MINI brings Hollywood to Geneva

MINi brings Hollywood to Geneva
MINi brings Hollywood to Geneva
The launch of the new star of the MINI family – the MINI Countryman – at the 80th Salon International de l’Auto provides reason enough for an unconventional marketing campaign: The city built on Lake Geneva is being renamed “MINIWOOD” by way of a huge projected image, creating a rival to the Hollywood dream factory in Los Angeles. The gigantic projection of the “MINIWOOD” sign onto Mont Salève on French soil is one of the largest projections of its kind.

Tags:
Read more...
 
Fourth Generation Micra Sets New Global Standard
Fourth Generation Micra Sets New Global Standard
Fourth Generation Micra Sets New Global Standard
Carlos Ghosn, Chief Executive Officer, Nissan Motor Co. Ltd, today unveiled the company’s all new Micra, the fourth generation of the iconic city car, at the 80th International Geneva Motor Show.

Boasting breakthrough packaging and small-car engineering, the all-new, fourth generation Nissan Micra (known as March in Japan) is on course to create a whole new set of industry standards. Unveiled today at the Geneva Motor Show, the Micra has consistently won praise and success for in Europe, Japan and other markets, gaining a reputation as a reliable, stylish, accessible compact car enjoyed by a wide cross-section of customers. The new Micra has been designed to build on that trend – in 160 countries.
Tags:
Read more...
 
VOLVO S60 MAKES ITS WORLD DEBUT
ALL-NEW VOLVO S60 MAKES ITS WORLD DEBUT AT GENEVA MOTOR SHOW
ALL-NEW VOLVO S60 MAKES ITS WORLD DEBUT AT GENEVA MOTOR SHOW
Today, Tuesday 2 March 2010, the all-new Volvo S60 made its international debut at the Geneva Motor Show. It launches into one of the automotive world's most competitive segments backed by an elegant new coupé-like design, dynamic driving characteristics and ground-breaking Pedestrian Detection safety technology.

In its overall shape, the all-new S60 is a coupé; sportier and more distinct than any previous Volvo. In its design, it promises excellent driving characteristics, even before you get behind the wheel. To deliver the highest levels of driving enjoyment, the chassis team have refined every single detail that influences a car’s driving properties and fine-tuned the driving experience to offer the most dynamic ride ever seen before on a Volvo.

The all-new S60 range will be available from launch with a choice of two diesels and one petrol engine, including an uprated high-performance 3.0-litre T6 petrol version with 304bhp, a 2.4-litre 205bhp D5 and a 2.0-litre 163bhp D3 powerplant. A DRIVe version powered by a 1.6-litre diesel engine with CO2 emissions of approximately 115g/km and fuel economy of up to 65.7mpg (combined cycle, preliminary figure) will join the range later in 2011.
Tags:
 
Porsche presents Super-Sports Car in Geneva

Michael Macht, the President and Chief Executive Officer of Dr. Ing. h.c. F. Porsche AG, Stuttgart, presented the Porsche 918 Spyder concept car at its world debut on the evening of the 1st of March in Geneva. This mid-engined two-seater combines the performance of a super-sports car with the CO2 emissions of a small compact, an innovative plug-in hybrid concept reducing emissions to just 70 grams CO2 per kilometre and fuel consumption to 3.0 litres/100 kilometres (94 mpg imp). Within this concept Porsche combines a V8 power unit delivering more than 500 hp and three electric motors with overall output of 160 kW. In its design and interior architecture, the Porsche 918 Spyder combines classic elements with appropriate solutions for the future. Starting on Tuesday, March 2nd, at 8:15 am (CET), the Porsche 918 Spyder will also be presented at the Porsche Stand in Hall 6 of the Palexpo Building during the Geneva Motor Show.

Tags:
 
YAMAHA SPONSORS OMAN CLASSIC BIKES CLUB EVENT

Yamaha Motorbikes, who are distributed in Oman by Zubair Automotive, were the main sponsor for a fun-packed end of the year event organized by the Oman Classic Bikes Club.

The one-day event was a celebration of motorcycling in Oman and included a classic bike tour of the Muscat area by 40 motorbikes, entertainment for children including a Kids Bike contest, a contest for bikers and a New Year’s Eve celebration party.
Read more...