Jul 31
Volkswagen Middle East announces growth in the automotive market share in 2009
User Rating: / 0
PoorBest 

Volkswagen Middle East has completed its fourth year in the region with a steady continued growth in market share despite the challenges of the current climate in which the automotive industry has been operating through last year.

During 2009, Volkswagen Middle East recorded positive sales growth in some Middle East markets with sales increasing overall by 18 percent in Lebanon and 15 percent in Kuwait compared to 2008.

Several Volkswagen models achieved resilient sales figures in 2009. Volkswagen’s latest compact SUV, the Tiguan, proved to be the biggest growth model of Volkswagen Middle East with 49 percent increase over the past year. Representing 16 percent of 2009 total sales, Volkswagen Tiguan is known for its versatility and is the perfect match for drivers who enjoy the individual appearance and flexibility of a SUV but also expect a premium level of comfort, agility and variability. The Touareg, Volkswagen’s flagship model, accounted 18 percent of total sales, continuing to captivate customers around the region.

2009 also witnessed the launch of new Volkswagen models in the region, including the third generation of the legendary Scirocco, the iconic sixth generation Golf followed by the unveiling of the new sporty Golf GTI in August 2009, which all contributed in boosting the sales performance.

The Golf GTI has been a phenomenal success story for Volkswagen around the world, with its high level of customer value, leading the global market in the high-performance section of its class.

Regionally launched in December 2008, Volkswagen’s first four door coupé vehicle, CC, has also been recognised by Wheels magazine, achieving the ‘Best Family Car of the Year’ award.